virgil abloh: launch your creative brand

In this video, I explore 3 rules I learned from Virgil Abloh to expand your creativity and define your brand.

  1. Do 6 projects at once.

  2. Find your signature.

  3. The 10% Rule.

For the thumbnail and promo for this video, I mirrored compositions inspired by Mark Borthwick's photoshoot of Virgil in HYPEBEAST’s Issue 20. Using the "10% Rule," I leaned on the tools at my disposal——a camera, black denim jacket, and photoshop——to edit a recreation that, while imperfect, achieved a 90% product.

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a group of people standing on top of a stage
a group of people standing on top of a stage
a woman standing in the dark with her arms outstretched
a woman in a black shirt is doing a handstand